Hawi is a key initiative under the Kingdom’s Quality of Life Program, developed as part of Vision 2030. Established by 12 government entities, the platform focuses on advancing the hobby sector across the Kingdom. Hawi empowers individuals to discover their passions, form clubs, and connect with like-minded communities.

The platform provides the tools and support needed to create and register hobby clubs. It fosters a culture where hobbies become a meaningful part of everyday life. By bridging passions with opportunities, Hawi transforms hobbies into a pathway for personal growth and social enrichment.

To grow its presence and reach more people, Hawi turned to The Only Agency. The focus was clear; strengthen the brand, improve digital platforms, and create campaigns that inspire people. The goal was to help hobbyists turn their passions into thriving, connected communities across Saudi Arabia.

1. Creative Campaign Development

Through catchy taglines and engaging visuals, we captured attention and inspired action. We created campaigns that reflected Hawi’s mission to transform hobbies into tools for growth and connection. These efforts encouraged users to explore the platform, form hobby clubs, and connect with others who share their passions. By turning individual interest into a collective movement, we expanded Hawi’s audience and reinforced its role as a driving force for personal growth and community building.

2. Social Media Management

We transformed Hawi’s social media into a platform that informs, inspires, and drives action. From engaging reels to creative graphics, the content highlighted the diversity of hobbies available while delivering educational posts that introduced audiences to new activities.

Through clear visuals and purposeful messaging, we crafted a narrative that balanced brand promotion with authentic connection. This strategic approach turns social media into a powerful tool for extending Hawi’s reach. It builds trust and fosters long-term engagement with its audience.

3. SEO and Content Optimization

We enhanced Hawi’s online presence by creating SEO-optimized articles tailored to their audience. Our talented writers combined compelling topics with excellent writing, ensuring it resonated with readers while driving organic traffic. By leveraging strategic keywords and thoughtful messaging, we connected users to the platform and strengthened Hawi’s digital footprint.

Our creative approach centered on aligning with Hawi’s vision and Saudi Arabia’s cultural identity. With vibrant visuals, inspiring stories, and community-focused messaging,

the content we produced emphasized the inclusivity of hobbies, showcasing their role in personal fulfillment and societal enrichment.

This collaboration led to measurable results:

• Hawi social media platforms saw increased engagement and became active hubs for hobby enthusiasts.
• Website traffic grew significantly as Hawi established itself as a trusted resource.
• The campaigns inspired a wave of new hobbyists to join the platform, furthering its role in building vibrant communities.

At The Only Agency, we value our partnership with Hawi and its inspiring mission. Together, we transform hobbies into a movement, connecting people to their passions and to each other.

This partnership reflects what we do best, building ideas that inspire and creating impact that lasts.